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The Consideration Stage of the Digital Marketing Funnel




The consideration stage is an important part of the digital marketing funnel. At this stage, potential customers have shown interest in your product or service, and are considering whether or not to make a purchase. It is up to digital marketers to convince these potential customers that your product or service is the best option for them.


To effectively target the consideration stage, digital marketers need to provide potential customers with information that helps them understand the benefits of your product or service. 


Here are some tips on how to execute the consideration stage of the digital marketing funnel:


  1. Create Valuable Content: In this stage, you need to create content that is valuable and educational to the customers. This content should answer their questions and help them make informed decisions about your product or service.


  1. Use Social Media: Social media platforms can be great tools to showcase your product or service. Create social media posts that highlight the benefits of your product or service, and how it can help solve the problems your potential customers are facing.


  1. Offer Free Trials: Offering free trials or demos of your product or service can help potential customers get a better understanding of what you have to offer. This can be a great way to convince potential customers to move forward with a purchase.


  1. Email Marketing: Email marketing can be an effective tool in this stage of the funnel. Use email campaigns to share valuable information about your product or service, such as customer success stories, case studies, and how-to guides.


Here are some tools that can be useful in executing the consideration stage of the digital marketing funnel:


  1. Google Analytics: This tool can help you understand the behavior of potential customers on your website. Use this information to create targeted content that speaks directly to their needs.


  1. Heatmap Software: Heatmap software, such as Hotjar, can help you understand how potential customers are interacting with your website. Use this information to optimize your website for the consideration stage of the funnel.


  1. Landing Page Builders: Landing page builders, such as Unbounce, can help you create targeted landing pages that are designed to convert potential customers into paying customers.


In conclusion, the consideration stage is an important part of the digital marketing funnel. By providing potential customers with valuable information, and using tools like social media, email marketing, and landing page builders, digital marketers can effectively target the consideration stage and move potential customers toward making a purchase.


References:


Brenner, M. (2018). The Importance of Content Marketing in the Consideration Stage. Forbes. Retrieved from https://www.forbes.com/sites/mikebrenner/2018/02/14/the-importance-of-content-marketing-in-the-consideration-stage/?sh=291f4d9f1c4c

Kissmetrics. (n.d.). How to Convert Customers in the Consideration Stage. Retrieved from https://www.kissmetrics.com/growth-tools/how-to-convert-customers-in-the-consideration-stage/

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