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Instagram Marketing: General Concepts and Tools



Instagram has become one of the most popular social media platforms, with over one billion active users per month. Instagram's visual nature makes it an excellent platform for businesses to promote their products or services. In this article, we will discuss general concepts relating to the usage of Instagram in digital marketing and advertising. We will also explore some popular tools used for Instagram marketing.


Instagram Marketing Concepts:


  1. Instagram Business Account: Businesses can create an Instagram business account, which provides them with additional features such as access to Instagram Insights, Instagram Shopping, and the ability to run ads on the platform.

  2. Visual Content: Instagram is a visual platform, and businesses must use high-quality images and videos to stand out. Marketers can use tools such as Canva, Adobe Spark, and Unfold to create stunning visual content.

  3. Hashtags: Hashtags are used to categorize content and make it more discoverable on Instagram. Marketers can use tools such as Hashtagify, RiteTag, and Hootsuite to find popular and relevant hashtags for their posts.

  4. Influencer Marketing: Influencer marketing involves partnering with Instagram users who have a large following to promote products or services. Marketers can use tools such as influencers.co, AspireIQ, and Upfluence to find and connect with influencers.


Instagram Marketing Tools:


  1. Instagram Insights: Instagram Insights is a tool provided by Instagram that allows businesses to track their account's performance. It provides data such as follower demographics, post reach, and engagement rates.


  1. Hootsuite: Hootsuite is a social media management tool that allows businesses to schedule posts, track hashtags, and monitor their accounts' performance.


  1. Later: Later is a scheduling tool that allows businesses to plan and schedule their Instagram posts in advance. It also provides features such as analytics, link tracking, and user-generated content curation.


  1. Sprout Social: Sprout Social is a social media management tool that provides businesses with features such as post-scheduling, social listening, and analytics.


  1. Buffer: Buffer is a social media management tool that allows businesses to schedule posts, track performance, and collaborate with team members.


In conclusion, Instagram is a powerful tool for businesses to promote their products or services. By using concepts such as Instagram business accounts, visual content, hashtags, and influencer marketing, businesses can create effective marketing campaigns on the platform. Using tools such as Instagram Insights, Hootsuite, Later, Sprout Social, and Buffer can help businesses manage their accounts, schedule posts, and track their performance.


References:


Instagram. (n.d.). About Instagram Business Accounts. https://www.instagram.com/business/learn/getting-started/about-business-accounts/

Oberlo. (n.d.). Instagram Marketing: The Ultimate Guide. https://www.oberlo.com/blog/instagram-marketing

Instagram. (n.d.). Instagram Insights. https://www.instagram.com/business/help/478746705851959

Hootsuite. (n.d.). Instagram Marketing. https://hootsuite.com/instagram-marketing

Later. (n.d.). Later. https://later.com/

Sprout Social. (n.d.). Instagram Management. https://sproutsocial.com/insights/instagram-management/

Buffer. (n.d.). Instagram Marketing. https://buffer.com/instagram-marketing/

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